Top Web Design Trends of 2023 to Make Your Website Competitive

Top Web Design Trends of 2023 to Make Your Website Competitive

In today’s highly competitive world, where an average user spends seven hours online per day and has an attention span of 8 seconds, designers are challenged to push the standard limits of web designing to connect by incorporating new and interactive techniques.

And when up to 75% of users form an opinion about a website based solely on its appearance, no business can afford to not keep up with the trends.

Among the top web design trends of 2023, simple navigation and more creative shapes and typographies dominate.

Here’s a compilation of the top trends in web design for 2023 that will make your website competitive!

 

1. An Inclusive Design

An inclusive design is one of the must-have aspects in the top web design trends of 2023. Being inclusive means considering the users’ perspectives, backgrounds, and experiences, regardless of age, race, gender, ethnicity, religion, etc., when designing your website.

In its true sense, a website that an individual with a disability can access equally as their peers without a disability is inclusive. You can make your website accessible and more flexible through UX writing, incorporating audio transcripts, alt text, and captioned videos, using prominent text sizes and light and dark modes, and more.

2. 3D elements

3D is an effect that a three-dimensional object produces in the human eye and is created because it has width, height, and depth.

These 3D elements have also found their way into web design and are used not only to give greater depth through shadows and outlines but also to include movement and texture, enhancing the realistic feel of the scene.

3. Interactive and Huge Font

Large typography is the trend for 2023 and the years to come in web design; the bigger, the better. Using prominent text size and maintaining a maximum of one to two typefaces generate attention from most users visiting your website.

4.  AI-generated Colour Palette

Bright colours are back! This year, you will find a combination of bright and striking colour palettes combined with minimalism that will provide a plus for your brand.

To make your website stand out, you need a colour palette that speaks for your brand. But achieving unique colour schemes has become more challenging than ever with millions of brands. For this, artificial intelligence (AI) is at your rescue.

Gone are the days when designers used to spend days adjusting colour palettes for their websites. Today, they can get unique AI-generated colour palettes in minutes. AI tools automate the colour palette selection process in web designing and save you time which you can invest in the UI or graphic designs of your website.

Let’s the example of Canva, which has a colour palettes library where you can simply specify your preferred colour, and it will automatically generate a list of colour palettes.

5. Video Content

Video communication has become an essential factor on the web. More and more brands are using videos to present products, and services, convey messages, develop their presence on the Internet, develop their notoriety, etc.

Creating shorter, richer videos and posting them on your website and social media channels guarantee success. Considering the attention span of today’s average user, short videos created professionally attract more users and have a higher retention rate.

Like AI generators for colour palettes, you have AI systems for making videos to create short but meaningful videos. For example, the Make-A-Video feature by Meta.

6. Prioritization on Mobile Devices

The use of mobile devices versus desktop browsing has already been surpassed. This means that in 2023 sites optimized for mobile devices and responsive web design (adapted to any device) will be mandatory for any web work.
In 2023, the user experience (UX) on your website must be as fluid as possible, uninterrupted, and attractive, so you must focus on:

● The loading speed of the website.
● Taking advantage of the white space.
● SEO-friendly multimedia content.
● Creating useful, original, and innovative pages.
● Interfaces that can be operated using only voice commands.

Current web design trends focus on giving users a website that puts them first. Stay ahead of the top web design trends of 2023 and stand out from your competitors.Contact Us for a No-obligation Free Consultation

A Guide to Selecting Your Perfect Website Designer

A Guide to Selecting Your Perfect Website Designer

Now that you’re ready to launch your business or passion project into the cyber world, you’re going to need a stunning website that attracts attention and draws people in.

Websites are the best way to solidify your brand’s position in the business world and generate more revenue. They bring in a more diverse range of customers from around the world, eager to find out about your brand and learn its story.

Our world has become one of endless choices and varieties. Anything you offer your customers, it is likely that ten other businesses are offering the same products or services. Therefore, you need to stand out and make your mark in a unique way; and your website will do that for you. But it’ll only work when it’s designed to perfection.

Designing a Website

You need a carefully crafted website to lead people through an effective sales funnel without coming off too ‘sales-y.’ Remember, people don’t just care about the quality of your goods; they want to get to know your brand before taking action. Your website should showcase your brand personality and gain the customer’s trust.

With so much at stake, you should be at your toes when hiring a website designer. Don’t let the pressure get to you, though; we’re here to help! Here is everything you should know about how to select a website designer.

How to Select a Website Designer

The first thing to realize is that there is no one-fit-for-all web designer around. A designer that works well for a particular brand might not do too well for yours. So, always set up a meeting before signing on and treat it as an interview. Here are the right things to discuss beforehand.

Clarify Your Needs

These needs include:

  • Technological
  • Designing
  • Business creation

Your designer should know how integrated you want your website to be. Will it serve as just a ‘brochure site’ with basic information and contact details? Or will you be selling and promoting it too?

There are different kinds of designers that handle different aspects of a website. A pure-play designer will only create the right look and feel with various color palettes and imagery for an enhanced user experience. Similarly, a front-end developer will work with HTML or JavaScript to handle your band-end technological needs.

Bear in mind; you might need two or more designers to create your perfect website. Be clear and concise about your needs and look at portfolios to ensure they can help you accomplish them.

Discuss Your Budget

It is pretty easy to get carried away with everything you want on your website; however, your budget may not allow for it all. Keeping this in mind, discuss your budget and scope with the designer and determine which elements should be prioritized.

You can always upgrade your website when you have a bigger budget, but overburdening your finances right now could be disastrous for your operations.

The Final Words

Launching a website is among the most exciting business advancements. Not only is it a great way to show your creativity, but it can also skyrocket your sales and bring forth massive success. Make sure to follow our guidelines on how to choose a website designer and do your due diligence. All the best!

 

 If you would like to start a conversation regarding a new website build contact us for a No Obligations Free Quote.

GROWING YOUR BUSINESS ONLINE

GROWING YOUR BUSINESS ONLINE

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]We all know that creating a digital presence for your business can be stressful and frustrating. Sometimes, too often, you can waste precious time on tasks which can be counter-productive and leave you feeling underwhelmed.  Its true of many small business owners that the budget means you have to often tackle these tasks yourself, with no real training.

Here are some simple tips to help your website work for you:

1. Do your research – It’s easy to get excited here and see a template that looks great, but it may not work for your business.  

2. Know your customers and what they will be looking for when they are searching  a business like yours.

3.  Giving it some wow factor with great images always gets a punch, but keep these to a minimum, you only need a few, no-one is going to bother looking through slides of images – no matter how creative, remember, to keep the loading time as short as possible.

4. Set a Keyword for each page, more if you can afford premium SEO plugins. I recommend Yoast as the number 1 plugin.

5.  Make sure the site is responsive.

6.  Sharing buttons and writing good quality regular posts/blogs will keep you moving and happening, remember quality over quantity!

7. Create A strong (CTA)..   Make your call to action strong and visible.

8.  Make sure you have an SSL Certificate installed, you don’t want to lose customers when your site has the red ‘Not Secure’ banner showing Read more..

If you are drowning in a sea of digital mayhem and would like to look at refocusing on what you do best, look at out-sourcing areas that are using your energy – remember what can take you a whole day to achieve, may take a professional 1hr. It’s worth looking at time-managing this part of  your business, and how much its really costing you in the long-term.

Non-Https Sites are “Not Secure”[/vc_column_text][/vc_column][/vc_row]

10 Tips That Can Drastically Improve Your Website’s User Experience

10 Tips That Can Drastically Improve Your Website’s User Experience

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. If you’re one of the folks that falls into this boat, we have put together a list of 10 simple ways you can improve your website to make it more helpful and useful.  Read more

Written by Darling Jiminez | @[/vc_column_text][vc_empty_space][vc_widget_sidebar sidebar_id=”sidebar”][vc_empty_space][/vc_column][/vc_row]

DIY Websites are like DIY Plumbers

DIY Websites are like DIY Plumbers

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Don’t hire an amateur website designer. Seriously, its just like DIY plumbing, and lets be honest we have all seen the disasters of trying to save money there – Building your own website could ultimately cost you dearly if you want your business to succeed.

[/vc_column_text][vc_empty_space][vc_column_text]There’s a long list of reasons why designing your website yourself or using an amateur website designer will give unlimited amount of problems.  Designing a fully-functional website  for your business is a long and  involved process. If you are serious about your business, you need someone you can depend on.[/vc_column_text][vc_empty_space][vc_column_text]

5 REASONS WHY YOU SHOULD AVOID DIY WEB DESIGN:

[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]1.[/custom_font][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]When using a professional web design service, you benefit from their webmaster services to keep your site updated and fresh.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]2.[/custom_font][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]A website is never complete. Websites require continual maintenance to keep them current and relevant to their industry.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]3.[/custom_font][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The way your site looks, the way it navigates, and the colors and graphics used are very important. A professional designer will make sure that your color scheme, text and navigation are designed to be user-friendly.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]4.[/custom_font][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Many DIY site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your site.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]5.[/custom_font][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web designer is not captive to these restrictions.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Many people do not realize the importance of  web design nor do they see what damage a poorly constructed site may cause to their business. There is no reason for taking such a risk with your business when professional website creation is cost-effective and easily accessible. Contact us for a free consultation.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row]