Using LinkedIn to Grow Your Small Business

Using LinkedIn to Grow Your Small Business

LinkedIn is advertised as a job-hunting and network building platform.

There is a lot more the platform can offer its users especially if you are an owner of a small business. With the overwhelming number of ever-growing small businesses in the Australia, success is dependent on how you can best use your existing resources to give your business its best shot. LinkedIn has the potential to help small businesses succeed in this competitive atmosphere and here’s how you can get started.

Create a LinkedIn Company Page

As of 2021, LinkedIn has 740 million users which makes it a worthy enough platform to establish an online presence to connect with potential business partners and clients. In order to create connections, you have to start by creating your company page.

A company page provides different features including advertising, marketing and recruiting features to ensure you can effectively promote your business. The company page should state information about the organization including its culture, employees and initiatives by posting relevant content to engage the viewers.

Promote Your Company Page

Once the page has been created, email the link to your employees and current stakeholders to encourage them to follow your page and show support. This is a great way to create and grow your audience base. Include links to your page on social media sites and the company website.

Once the page is up and running with an initial follower base, you need to create a marketing plan and set budgets for advertising which can be done through LinkedIn’s Campaign Manager. In addition to your own content, your page can also have a mix of sponsored posts and messages so you can further expand your network.

Share Content Regularly

The content should be the main star of your LinkedIn page. In order to engage your audience, you need to post content regularly while ensuring it contains keywords so it is optimized for search. This will help you attract and retain your audience.

There should also be a focus on interactive content such as videos or a call to action associated with the post to redirect users to content they might find relevant while increasing reach.

Share Quality Content

It is important to understand what the purpose of the LinkedIn page is and tailor the content to suit the type of audience you are hoping to attract. If the page is set up to attract job seekers, it should feature content such as job openings, details about the company culture and employee reviews.

On the other hand, if the page was created to attract people who want to learn about the company and to promote its products, the content would be focused on product features and customer testimonials.

As a small business, don’t be afraid of innovating and experimenting with your LinkedIn page. At the end of the day, you should trust your gut and share content you think your audience will be interested in. You can simply use the tools LinkedIn has to offer to give your page that extra awareness boost.

Useful links:

Create a LinkedIn Page

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How to Use Podcasts to Grow Interest in Your Brand

How to Use Podcasts to Grow Interest in Your Brand


So you have a brand, and you’re wondering how to promote it online?

When it comes to tools for online marketing to enhance brand interests, a podcast is probably not the first thing that pops into your mind. But despite that, they are well worth considering if you want to increase your brand’s reach.

Since everyone has access to them, podcasts have been rising in popularity throughout the world. It’s estimated that one in five Australians listen to at least one podcast a month. When you add up the numbers, you might realise podcast for marketing is a simple yet effective tool to leverage brand awareness.

If you have been wondering how to use podcasts to grow interest in your brand, here are some ways that might help:

1. Talk about Current News, Trends, and Fads

One of the primary reasons people listen to podcasts is to gain insight into new information, particularly those pertaining to the current times. Therefore, you can use podcasts to update the audience about updates and news regarding your industry or niche.

2. Make Yourself the Authority

An authority figure is anybody who has extensive knowledge about a particular subject. Therefore, if you talk about a specific subject for over half an hour, you’ll already be pegged as the expert by the authority. Leverage this fact to create awareness of your brand.

3. Turn Your Podcasts into Blog Posts or Vice Versa

You could also update your blog and website with the same content you have discussed on your podcast. This can act as a resource or information page for your podcast listeners, which they might find extremely helpful. Moreover, you could even go over or read your blog post to create it in audible form.

4. Use Podcasts to Cater To Your Current Audience

Your current audience might not be interested in reading lengthy blog posts. Hence your podcasts for marketing can also be used to cater to your existing audience and ultimately increase your reach.

5. Target Your Podcasts to a Specific Niche

Figure out what your niche and target audience are and generate your podcast content accordingly. This will not only help you receive organic traffic to your website but also attract the right clientele. You can figure out what your niche is by analyzing what social media posts or blog posts receive the most shares and what questions you receive the most.

6. Post Consistent Podcasts

In order to use podcasts for marketing, you have to be consistent with them. Otherwise, you will never increase your brand visibility. Moreover, the more you post your podcasts, the more you’ll be able to connect with the audience and build trust.

7. Have a Call to Action

Having a clear call to action at the end of your podcasts will effectively turn listeners into customers. Hence, don’t forget to sprinkle it in your podcasts and not just in your blog posts.

This covers the basics of how to use podcasts to grow interest in your brand. With these strategies, you will be able to effectively increase your brand awareness and reach as well, ultimately deriving organic traffic to your website.  Want to know more on how to make a podcast

How to Leverage Social Media for Your Business

How to Leverage Social Media for Your Business

Social media is a huge part of our everyday lives. There is no denying it. As customers, marketers, and social beings, we all use social media to do more than just connect with people around the world.

There were 3.5 billion social media users as of 2019, and this number is increasing every day.Today  53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

Businesses have a great opportunity to target this large audience and take advantage of these online social networks to grow their brand.  They can use social media to connect and interact with their target audiences digitally at any time, which allows them to create a loyal community for their brand.

Let’s look at 5 ways to leverage social media for your business and use it to expand your business beyond its scope.

5 Ways to Leverage Social Media for Your Business


1. Create a Social Strategy

Social media is not just about posting mediocre content and engaging with customers. Social media is communication, advertising, selling, and marketing all wrapped up into one incredibly effective medium. It would be best to build a social strategy to increase your sales, raise conversion rates, improve search engine rankings, and develop customer experiences.

2. Produce Engaging Content

Of course, your primary goal is to increase your sales, but you can’t be obvious about that on social media.  It would help if you created a visual story around your brand. Excellent storytelling is what will help you connect better with your target audiences. When you leverage social media for your business, ensure that your posts aren’t very promotional. Create informative and engaging stories instead so that your audiences can relate better.

3. Stay Focused on Customer Service

Your social strategy needs to be customer-centric. Customers often turn to social media when they have had both positive and negative experiences. It is your job to fix whatever the issues may be. The worst thing you can do is ignore them. Start by setting clear standards and expectations for your social media team. Train them to use social media in ways that meet your standards. You should have a team that can respond to customers and engage with them when they have questions and queries or are just voicing their opinion.

4. Build a Community

Once you’ve mastered the art of responding to customers, you must create a loyal community. A loyal community will clearly show you the difference between a connected customer base and a social channel that does not know the first thing about leveraging social media. The first step towards building a community is gaining knowledge about your target audience. The next step is to ask the right questions and address audience concerns. The last step is to engage with the audience and answer their queries based on the stage of the customer journey they are in.

5. Promote Content Through Diverse Channels

And finally, leveraging social media also involves marketing with diversity. If your business’s sole online presence is just your website, you are probably missing out on valuable promotional opportunities offered by social networks. Diving into the world of social media allows you to promote your content through as many social channels as you like. You will not have to limit yourself and target a specific audience only because social media advertisements can reach people your business hasn’t even made any contact with!

If you have a business that already has a strong personality, use that to your advantage and leverage social media for your business. The possibilities with social media are endless. You can use social media platforms to tell the story behind your brand, build customer loyalty, and, most importantly, serve the needs of your audience in a better way.

Business Instagram – Creative Tips

Targeting your audience

Targeting your audience

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If you haven’t tried this already – Look at Retargeting

[/vc_column_text][vc_empty_space][vc_column_text]If you own a business and you have a website, you absolutely must start a retargeting campaign – it’s one of the most profitable forms of advertising online.

In a nutshell, retargeting enables you to advertise to people who’ve already visited your website. All you have to do is install Facebook’s tracking pixel on your website, and wait for visitors to roll in. As an example, I put this in motion the last 3 weeks for one of my clients at only $5 a day and just bey targeting the right audience he has had over 40 new subscribers and has generated sales which has more than paid for the FB ad. If you want to start generating leads and visitors to your website using FB advertising let us start the conversation.[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][/vc_column][/vc_row]