Welcome 2024

Welcome 2024

The way ahead 2024!

Wishing all our clients a happy and prosperous year ahead!

Looking to the future, we are focused on continuing to innovate and provide solutions for our clients. We are constantly exploring new technologies and strategies to help businesses improve their online presence and drive results.

In 2023, we completed several successful projects that helped our clients reach their target audiences and achieve their marketing goals. We also provided a comprehensive strategy to small businesses that included targeted ads, influencer partnerships and engaging content that resonated with the brand’s target audience.

Among the projects was a website redesign for a private wealth consultancy, which included setting up additional marketing tools to prepare for the future. We will be consistently adding new resources and information to the website, ensuring their clients are informed and engaged, as well as driving new traffic to the site.

Another completion project was a new website for a traditional butchers in South Australia. It’s always reassuring to know that there are still businesses that prioritize quality over quantity. The fact that they source their meats from the Adelaide Hills shows a commitment to supporting local producers and promoting sustainable practices. We will continue to provide ongoing support and development work to help them grow and improve their business.

We also completed an eCommerce online children’s clothing store: Deadly Desert. The concept was exciting and unique, and our team had fun being creative with the design. The client’s inspiration came from The Wild West, a clever choice, portraying images of adventure, toughness, and resilience, a great way to inspire kids to be brave and explore the world, while staying true to their own unique style.

Currently, we are working on several ongoing projects as well as actively pursuing new partnerships, with a focus on developing innovative marketing solutions.

Looking to the future, Creative Clicks is dedicated to continuing to provide our clients with the highest quality digital marketing services possible. We are constantly exploring new technologies and strategies to help our clients reach their marketing goals and stay ahead of the competition. With a team of experienced marketing professionals, Creative Clicks is well-positioned to continue to achieve success in the digital age.

So let us welcome 2024 and the new digital age, while also remaining mindful of our humanity and the power of human connection.

How to Leverage Social Media for Your Business

How to Leverage Social Media for Your Business

Social media is a huge part of our everyday lives. There is no denying it. As customers, marketers, and social beings, we all use social media to do more than just connect with people around the world.

There were 3.5 billion social media users as of 2019, and this number is increasing every day.Today  53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

Businesses have a great opportunity to target this large audience and take advantage of these online social networks to grow their brand.  They can use social media to connect and interact with their target audiences digitally at any time, which allows them to create a loyal community for their brand.

Let’s look at 5 ways to leverage social media for your business and use it to expand your business beyond its scope.

5 Ways to Leverage Social Media for Your Business

 

1. Create a Social Strategy

Social media is not just about posting mediocre content and engaging with customers. Social media is communication, advertising, selling, and marketing all wrapped up into one incredibly effective medium. It would be best to build a social strategy to increase your sales, raise conversion rates, improve search engine rankings, and develop customer experiences.

2. Produce Engaging Content

Of course, your primary goal is to increase your sales, but you can’t be obvious about that on social media.  It would help if you created a visual story around your brand. Excellent storytelling is what will help you connect better with your target audiences. When you leverage social media for your business, ensure that your posts aren’t very promotional. Create informative and engaging stories instead so that your audiences can relate better.

3. Stay Focused on Customer Service

Your social strategy needs to be customer-centric. Customers often turn to social media when they have had both positive and negative experiences. It is your job to fix whatever the issues may be. The worst thing you can do is ignore them. Start by setting clear standards and expectations for your social media team. Train them to use social media in ways that meet your standards. You should have a team that can respond to customers and engage with them when they have questions and queries or are just voicing their opinion.

4. Build a Community

Once you’ve mastered the art of responding to customers, you must create a loyal community. A loyal community will clearly show you the difference between a connected customer base and a social channel that does not know the first thing about leveraging social media. The first step towards building a community is gaining knowledge about your target audience. The next step is to ask the right questions and address audience concerns. The last step is to engage with the audience and answer their queries based on the stage of the customer journey they are in.

5. Promote Content Through Diverse Channels

And finally, leveraging social media also involves marketing with diversity. If your business’s sole online presence is just your website, you are probably missing out on valuable promotional opportunities offered by social networks. Diving into the world of social media allows you to promote your content through as many social channels as you like. You will not have to limit yourself and target a specific audience only because social media advertisements can reach people your business hasn’t even made any contact with!

If you have a business that already has a strong personality, use that to your advantage and leverage social media for your business. The possibilities with social media are endless. You can use social media platforms to tell the story behind your brand, build customer loyalty, and, most importantly, serve the needs of your audience in a better way.

Business Instagram – Creative Tips

A Guide to Selecting Your Perfect Website Designer

A Guide to Selecting Your Perfect Website Designer

Now that you’re ready to launch your business or passion project into the cyber world, you’re going to need a stunning website that attracts attention and draws people in.

Websites are the best way to solidify your brand’s position in the business world and generate more revenue. They bring in a more diverse range of customers from around the world, eager to find out about your brand and learn its story.

Our world has become one of endless choices and varieties. Anything you offer your customers, it is likely that ten other businesses are offering the same products or services. Therefore, you need to stand out and make your mark in a unique way; and your website will do that for you. But it’ll only work when it’s designed to perfection.

Designing a Website

You need a carefully crafted website to lead people through an effective sales funnel without coming off too ‘sales-y.’ Remember, people don’t just care about the quality of your goods; they want to get to know your brand before taking action. Your website should showcase your brand personality and gain the customer’s trust.

With so much at stake, you should be at your toes when hiring a website designer. Don’t let the pressure get to you, though; we’re here to help! Here is everything you should know about how to select a website designer.

How to Select a Website Designer

The first thing to realize is that there is no one-fit-for-all web designer around. A designer that works well for a particular brand might not do too well for yours. So, always set up a meeting before signing on and treat it as an interview. Here are the right things to discuss beforehand.

Clarify Your Needs

These needs include:

  • Technological
  • Designing
  • Business creation

Your designer should know how integrated you want your website to be. Will it serve as just a ‘brochure site’ with basic information and contact details? Or will you be selling and promoting it too?

There are different kinds of designers that handle different aspects of a website. A pure-play designer will only create the right look and feel with various color palettes and imagery for an enhanced user experience. Similarly, a front-end developer will work with HTML or JavaScript to handle your band-end technological needs.

Bear in mind; you might need two or more designers to create your perfect website. Be clear and concise about your needs and look at portfolios to ensure they can help you accomplish them.

Discuss Your Budget

It is pretty easy to get carried away with everything you want on your website; however, your budget may not allow for it all. Keeping this in mind, discuss your budget and scope with the designer and determine which elements should be prioritized.

You can always upgrade your website when you have a bigger budget, but overburdening your finances right now could be disastrous for your operations.

The Final Words

Launching a website is among the most exciting business advancements. Not only is it a great way to show your creativity, but it can also skyrocket your sales and bring forth massive success. Make sure to follow our guidelines on how to choose a website designer and do your due diligence. All the best!

 

 If you would like to start a conversation regarding a new website build contact us for a No Obligations Free Quote.

What Are the Important Factors to Consider When Designing Small Business Websites?

What Are the Important Factors to Consider When Designing Small Business Websites?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Online markets are growing very fast and are becoming even more popular than conventional markets. Websites are an integral part of digital marketing for your brand. Be it a large or small business, everyone has their own website now. Appearance, optimization, functionality and navigation— all these factors contribute to the creation of an appealing and user-friendly website. It is crucial for website developers and designers to work together to create websites that not only engage customers but also help stimulate conversions.

What are the important factors to consider when designing small business websites, you ask?

Here are a few tips to get you started:

Audience

Neither your business nor your website can exist without your audience. Your target audience needs to be thoroughly researched to help you put important things in perspective. Researching your audience will give you insights into their needs, wants, and problems. This is how you’ll be able to offer them lasting solutions through your website. The key is to make your content as relevant and relatable as possible for your audience. Try to develop buyer personas before you design your marketing plan and website.

Budget

Smaller businesses have smaller marketing budgets and hence, limited resources for website development. Just because your budget is limited, it doesn’t mean you should settle for the cheapest options. Selecting the cheapest options comes with a whole lot of risk that you shouldn’t take at the initial stage of your business. Websites are considered as tools for conversions; therefore, it’s worth the investment. Find the right web designer who will cater to your needs within your budget.

Functionality

Various factors come into play when we talk about the functionality or usability of the website. You don’t need to have a Hi-fi budget to achieve this— you just need to work smartly. Functionality focuses on the operational factors of the website such as:

• Is the website properly functional?
• Are there any loading issues?
• Are there any security issues?
• Are all the sections of the website working perfectly?

Even though it’s great to have a catch-your-sight-in-the first-glance type of website, it’s super important to make sure that the website functions properly so that you can achieve your main goal, i.e., conversion. Failure to achieve this will result in the customer leaving your website.

Branding

Branding is highly crucial for all businesses, both small and large. When designing small business websites, the placement and design of your brand’s logo makes significant contribution to the opinion of the audience. Logos are a way to deliver your brand’s message to the target audience. Therefore, it should be placed on the website where it’s visible to the visitors in the first or second glance. The most suitable place is usually the top-left corner. In today’s world, branding makes a huge contribution to the success of a business.   Since your business is small and in its initial stages, focusing on too many things at the same time will lead to utter chaos. That’s why we have given you a few tips to think about your website development!

Recent Small Business website example links from our portfolio:
Exquisite Beauty Salon
Harder HSC Maths

You may also like:  Growing your business..[/vc_column_text][vc_empty_space height=”50px”][vc_separator type=”small” position=”center” color=”#565656″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1/2″][vc_column_text]

Are you a Small Business and need a website or a revamp of an existing website? 

Contact Us for a No Obligations Free Quote.

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