The Ultimate Google Analytics Guide for Small Businesses

The Ultimate Google Analytics Guide for Small Businesses

Small businesses employ different strategies to advertise and market their businesses online through different platforms whether it’s via social media or a company website.

In addition to promoting your business, you also need to analyze your web traffic to understand their source so you can derive insights from data using Google Analytics and create a positive impact on your business.

Why Use Google Analytics?

Google Analytics is a tool that can pool data from different online platforms to produce various reports relating to:

The demographics and origin of web traffic

Identifying related keywords associated with your business

    • Which website send the most traffic to your business site
    • What behaviors do users exhibit on your website
    • Tracking conversion details

Google Analytics can provide valuable insights into website visitors and help you tweak your site to appeal to a greater target audience while optimizing performance.

Creating an Account

The only requirement of setting up a Google Analytics account is having your own website, but it helps if you have your own Google account such as Gmail, Google Drive, or YouTube which can save you some time while signing up. The basic steps include:

    • Go to the Google Analytics website.
    • Click sign in and enter the relevant details including a
    • username and password that you will be using to access the data.
    • Enter your website details including the name, industry, and URL to receive a tracking code after you agree with the terms and conditions.
    • the tracking code needs to be added to every page on your website which can be done through the site’s content management system such as WordPress.
    • You can also add additional users to your Google Analytics account so relevant individuals such as the SEO manager can view the data.

Navigating the Home Page

The home page is essentially a dashboard that provides an overview of the data collected with snapshot reports providing data about users, session duration, bounce rate, and conversion rates. the dashboard shows detailed user data including how the user came to your website and which pages they visit, where are they located, the number of active users, and how well does your site retain users. It also provides graphics illustrating which devices are used to access the website, a summary of AdWords campaigns, and a comparison between your goals and current performance.

Analysing Performance and Reports

Google Analytics allows you to extract standard reports which are divided into the following categories:

    • Real-time reports. These reports show current data about how many users are active on your site, most active web pages, primary sources of web traffic, and other performance metrics.
    • Audience reports. These reports provide insight into the audience and show the number of unique and non-unique users, total sessions, page views, bounce rates, and other factors.
    • Acquisition reports. These reports show details about traffic redirected to your website and it includes details about web traffic sources including organic search, referrals, page search, social media, etc.
    • Behavior reports. These reports help evaluate the performance of your content and pages by providing an overview of page views, average time spent on pages, bounce rates, and other relevant details.
    • Conversion tracking report. These reports provide completion metrics of activities that are vital for your business’s success including but not limited to goal completion, purchase completions, and conversion rates.

Now that you have a basic overview of the functionalities and benefits of Google Analytics, get on the bandwagon and be prepared to have access to a treasure trove of information that can benefit your small business and help it stand out among the competition.

9 Game-Changing Web Design Goals for 2021

9 Game-Changing Web Design Goals for 2021

Today, web design is more streamlined, minimalist, and visually interactive than ever before. It’s also more strategic and complicated from an optimization viewpoint. There are many web design goals that can help you design such a website.

Regardless of the kind of business you have, your ultimate goal should be to design a website that reflects your brand identity, resonates with your targeted audience, and helps drive more business and recognition your way.

Let’s take a look at some vital web designing goals that you should strive to achieve in 2021!

1) Optimize Your Site to be Goggle-Friendly

You need to optimize your website to keep up with Google’s changing rules and updates. Make sure to provide high-quality, valuable, and relevant content to your audience. Try to get other websites to link back to your site to increase its credibility. Make your website easily accessible. Optimize your website to be mobile-friendly. It will ensure that your webpages remain at the top of search engine result pages, and you continue to reach your targeted audience via organic search.

2)  Follow the Less Is More Mantra

When it comes to web designing, the simpler you keep things, the better it is. Keep your vision simple, follow a minimalist approach, and keep your website clean. Streamline your website’s design to ensure that it loads faster and becomes more impactful. Declutter your homepage by only keeping essential options in the menu bar. Don’t overcrowd the webpages with too much content. Keep your fonts clean to ensure excellent readability.

3) Optimize the Speed of Your Webpages

One of the ultimate web design goals is to ensure that your website is fast-loading. After all, 40% of website visitors abandon a website if it takes more than 3 seconds to load. Simple ways to optimize your website speed include reducing the file size of your media assets, leveraging a caching and page speed plugin, minimizing HTTP requests, and upgrading your web hosting package.

4) Showcase Testimonials

If you want potential customers to believe that you are a reliable and sought-after brand, showcase impressive, honest, and positive customer testimonials on your homepage. They will help create a positive image of your business.

5) Opt for Balanced Hues and Tones

Depending on your brand and industry, choose colors and tones that balance each other out and create a harmonized webpage that is soothing to look at. Don’t use colors that clash with each other and ruin your visitor’s experience. Additionally, don’t use hues that negatively affect the readability of your content.

6) Create a Fantastic User Experience

Focus on creating a website that is user-friendly. It’s understandable that you want to share as much about your business with your target audience as you can. However, find the right way to share that information without boring or overwhelming your website visitors. For instance, you can use infographics and an interactive layout to keep your viewers hooked.

7) Use Videos to Promote Your Brand

Videos are a great way to interact with potential customers. They can help you highlight who you are, what you stand for, and what you can offer to your audience in a creative, easily consumable, and refreshing manner. So, make sure to incorporate videos in your web design goals for 2021.

8) Secure Your Website

Security is of the utmost importance when designing a website. To ensure that your website is secure, you should enable different access levels, select a capable host, use a secure content management system, implement reliable passwords, and keep your security subscriptions updated. Doing all of this will protect your website from hackers.

9) Credible Content

You need to provide value to your website visitors to make them stay on your site longer. The best way to do that is by providing them with clear, well-written, relevant, and valuable content. Make sure that your content caters to both your target audience and Google bots. Use infographics and videos, write on relevant topics, use keywords, link back to credible sources, and more.

Use the aforementioned web design goals to optimize your website and make it as user-friendly as possible!

Recent blogs:
Damaging SEO Mistakes

 If you want a quote to revamp your website and bring up to speed with 2021 best practices, contact us for a No Obligations Free Quote.

SEO Mistakes Can Damage Your Chances of Being Found on Google

SEO Mistakes Can Damage Your Chances of Being Found on Google

In the current digital marketing era, SEO is an extremely important factor that contributes to a company’s conversion rates. You can learn everything you want about SEO, but the smallest mistake can make your efforts go to waste.

Content marketers struggle to receive organic traffic or sustain their SEO ranking. Having to jump through hoops to find your website in Google’s search results is just tedious. Want to know what went wrong? Looking for ways to improve your website’s visibility? Here are some very common SEO mistakes that can damage your chances of being found on Google:

1)   Keyword Optimization

The smallest of things can affect the success of your company. Keywords are an extremely crucial part of Search Engine Optimization. Keywords are beneficial when it comes to improving search traffic and ranking, but if they are not used in the right manner, they can actually hamper your progress. While head keywords tend to have high search volumes, long-tail keywords tend to generate around 70% of search engine traffic. Make sure to use appropriate keywords to improve your search ranking.

2)   Duplication of Content

Duplicating content is very damaging for your business. Google is quick to catch plagiarism. If one business copies content from another, Google can’t decide which one to prioritize. The key is to come up with original and unique content. Ensure that your content marketers aren’t plagiarizing content. Also, unique content will help you stand out from the rest of the blogs and pages.

3)   Site Speed

You can have the most visually-appealing and content-loaded website in the world, but if the loading speed of your page is above 3 seconds, around 40% of the visitors will leave your page. Users are impatient— they want the fastest internet speed and prefer websites that load instantly. I recently moved my website and some of my client’s websites to Siteground after experiencing slow loading times and haven’t looked back.  They do a great job, will even migrate your website with minimal down-time, and if you do experience problems their support service is excellent.

4)   Broken or Spam Links

Make sure your users don’t come across broken or spam links when they visit your website. Damaged outbound links can lower your ranking and can ruin your chances of appearing in Google’s search results. Make sure that the outbound links you mention in your content are of high quality and belong to relevant sources. This way, your webpage might just wind up on the first page of Google.

5)   SEO mistakes for WordPress sites

Yoast recommendations

– REMEMBER to update WordPress, all the plugins and themes as they happen. Keeping plugins, themes and WordPress itself updated is one of the most important tasks you have as a site owner. Updates not only bring new features but will fix bugs and security issues.

–  BE CAREFUL how you delete content on your website. You may want to delete posts or pages that you no longer need. However, since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. So, make sure you delete pages on your site the right way. Yoast SEO Premium solves this problem.

– ALWAYS delete the default content When you first install WordPress, WordPress will create a ‘Sample Page’ and a ‘Hello World’ post for you. Make sure you delete the default sample page via the pages menu and the ‘Hello World’ post via the posts menu.

Because of the abundance of content available online, it has become increasingly difficult to stand out from the crowd. The use of search engines is very common as people strive to look for answers to all their questions. When presented with the opportunity, focus on creating quality content that is link-worthy. With a little hard work and smart SEO usage, you can find yourself in Google’s top searches.

Recent blogs:
Choosing an e-Commerce plugin for WordPress

 

 If you want to know more about improving your ranking on Google contact us for a No Obligations Free Quote.

The Right Domain name for your Business

The Right Domain name for your Business

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Will choosing the right domain name, influence the Search Engine Optimisation and get more traffic to your site?

Information sourced from: Yoast

A domain name is an alias. It’s a convenient way to point people to that specific spot on the internet where you’ve built your website.

Make sure your brand is unique and the right domain name is available when starting a new business.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff”][vc_column width=”1/2″][vc_empty_space][vc_column_text]

Top-level domain (TLD)

The .com bit of the domain name is called TLD (or top-level domain). In the early days of the internet:

.com was intended for US companies,
.org for non-profit organizations,
.edu for schools and universities and
.gov for government websites.

Things have changed quite a bit. For the Netherlands, we use .nl, but lots of companies are using .com instead, for instance, when the .nl domain name they wanted was already taken. Things have gotten quite blurry. These days, TLDs like .guru and .pro are available.

Age of a domain

These days, the age of a domain – referring to how long your domain already exists – doesn’t matter as much as it did before. It’s much more about the content, the site structure and basically how well your website answers the query people used in Google. To become the best result and rank top 3 for a query, you’ll have to be the best result.

As a matter of fact, John Mueller of Google confirmed just a few weeks ago that domain age doesn’t matter:[/vc_column_text][vc_empty_space][vc_column_text]

Branding

Following the EMD update, branding became even more important. It makes so much more sense to focus on your brand in SEO and your domain name – as opposed to just putting a keyword in the domain name – that a brand name would really be my first choice for a domain name. LEGO.com, Amazon.com, Google.com. It’s all about the brand. It’s something people will remember easily and something that will make you stand out from the crowd and competition. Your brand is here to stay (always look on the positive side of things).

Make sure your brand is unique and the right domain name is available when starting a new business. By the way, this might be the reason to claim xxxxx.de even if you’re mainly using xxxxxt.com – just to make sure no one else claims it 😉

By the way, I mentioned that a (known) brand is usually easier to remember. For the same reason, I’d prefer a short domain name over a domain name like this. Pi.com was probably already taken.[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/2″][vc_empty_space][vc_column_text]

ccTLD or subdirectory?

If your website is available in multiple languages, you might be wondering what the best solution is: domain.com/uk/ and domain.com/de/ (subdirectories or subfolders) or domain.co.uk and domain.de (ccTLDs).

For SEO, the subdirectory makes more sense. If you use a subdirectory, all links will go to the same domain. Marketing is easy because you have one main domain. If there are language differences per subdirectory, use hreflang to tell Google about that. If you include all in one (WordPress) install, maintenance is easier. Just to name a few advantages.

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More than one domain name for the same website

Does it pay off to claim multiple domain names and 301 redirect all the domains to the main domain name? In terms of branding: no. In terms of online ranking: probably not. The only valid reason I can think of to actively use multiple domain names for the same website, is offline and sometimes online marketing. If you have a specific project or campaign on your website that you’d like to promote separately, a second domain name might come in handy to get traffic straight to the right page on your website.

“Actively” is the main word in that last paragraph. As mentioned, feel free to register multiple domain names, just make sure not to confuse Google. Besides that, actively using multiple domain names for the same website will diffuse the links to your website. And that isn’t what you want, as mentioned at the subdirectory section as well.[/vc_column_text][vc_empty_space][vc_single_image image=”615″ img_size=”full” qode_css_animation=””][vc_empty_space][vc_column_text]Yoast are leading the way in SEO[/vc_column_text][vc_empty_space][/vc_column][/vc_row]