GROWING YOUR BUSINESS ONLINE

GROWING YOUR BUSINESS ONLINE

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]We all know that creating a digital presence for your business can be stressful and frustrating. Sometimes, too often, you can waste precious time on tasks which can be counter-productive and leave you feeling underwhelmed.  Its true of many small business owners that the budget means you have to often tackle these tasks yourself, with no real training.

Here are some simple tips to help your website work for you:

1. Do your research – It’s easy to get excited here and see a template that looks great, but it may not work for your business.  

2. Know your customers and what they will be looking for when they are searching  a business like yours.

3.  Giving it some wow factor with great images always gets a punch, but keep these to a minimum, you only need a few, no-one is going to bother looking through slides of images – no matter how creative, remember, to keep the loading time as short as possible.

4. Set a Keyword for each page, more if you can afford premium SEO plugins. I recommend Yoast as the number 1 plugin.

5.  Make sure the site is responsive.

6.  Sharing buttons and writing good quality regular posts/blogs will keep you moving and happening, remember quality over quantity!

7. Create A strong (CTA)..   Make your call to action strong and visible.

8.  Make sure you have an SSL Certificate installed, you don’t want to lose customers when your site has the red ‘Not Secure’ banner showing Read more..

If you are drowning in a sea of digital mayhem and would like to look at refocusing on what you do best, look at out-sourcing areas that are using your energy – remember what can take you a whole day to achieve, may take a professional 1hr. It’s worth looking at time-managing this part of  your business, and how much its really costing you in the long-term.

Non-Https Sites are “Not Secure”[/vc_column_text][/vc_column][/vc_row]

More landing Pages equals more visitors

More landing Pages equals more visitors

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When Less is not more..

[/vc_column_text][vc_empty_space][vc_column_text]Your Landing Page speaks volumes about your business, and the real craft to a Landing Page, is not to have one but to have MORE.  Yes, creating a new landing page for each of your campaigns and promotions will take your business to a new level.[/vc_column_text][vc_empty_space][vc_column_text]Your landing page needs to have a compelling lead magnet and an eye-catching opt-in form to get visitors to give you their contact details in exchange for a reward or free content. Cleverly targeting  particular products/offers or expertise from your website with separate Landing Pages enables a potential client/subscriber to go directly to the source and avoids them being confused as to why they clicked your link in the first place.[/vc_column_text][vc_empty_space][vc_column_text]

HOW DO VISITORS GET TO LANDING PAGES?

There are a few ways for your page visitors to get to your landing pages:[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]1.[/custom_font][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]PAID ADS
You pay to advertise your landing page on the internet. Paidads are an easy way to direct traffic from Facebook, Google or similar sources to your landing page.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]2.[/custom_font][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] EMAILS
You can send emails with links to a landing page.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/4″][custom_font font_size=”30″ line_height=”26″ font_style=”normal” text_align=”right” font_weight=”400″ text_decoration=”none” text_shadow=”no” color=”#000000″]3.[/custom_font][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]YOUR WEBSITE
You can create buttons and links on your website to drive visitors to strategic landing pages.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]If you would like a free consultation to to discuss how Landing Pages can work to make your business grow, contact us now and lets have the conversation.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]