LinkedIn is advertised as a job-hunting and network building platform.

There is a lot more the platform can offer its users especially if you are an owner of a small business. With the overwhelming number of ever-growing small businesses in the Australia, success is dependent on how you can best use your existing resources to give your business its best shot. LinkedIn has the potential to help small businesses succeed in this competitive atmosphere and here’s how you can get started.

Create a LinkedIn Company Page

As of 2021, LinkedIn has 740 million users which makes it a worthy enough platform to establish an online presence to connect with potential business partners and clients. In order to create connections, you have to start by creating your company page.

A company page provides different features including advertising, marketing and recruiting features to ensure you can effectively promote your business. The company page should state information about the organization including its culture, employees and initiatives by posting relevant content to engage the viewers.

Promote Your Company Page

Once the page has been created, email the link to your employees and current stakeholders to encourage them to follow your page and show support. This is a great way to create and grow your audience base. Include links to your page on social media sites and the company website.

Once the page is up and running with an initial follower base, you need to create a marketing plan and set budgets for advertising which can be done through LinkedIn’s Campaign Manager. In addition to your own content, your page can also have a mix of sponsored posts and messages so you can further expand your network.

Share Content Regularly

The content should be the main star of your LinkedIn page. In order to engage your audience, you need to post content regularly while ensuring it contains keywords so it is optimized for search. This will help you attract and retain your audience.

There should also be a focus on interactive content such as videos or a call to action associated with the post to redirect users to content they might find relevant while increasing reach.

Share Quality Content

It is important to understand what the purpose of the LinkedIn page is and tailor the content to suit the type of audience you are hoping to attract. If the page is set up to attract job seekers, it should feature content such as job openings, details about the company culture and employee reviews.

On the other hand, if the page was created to attract people who want to learn about the company and to promote its products, the content would be focused on product features and customer testimonials.

As a small business, don’t be afraid of innovating and experimenting with your LinkedIn page. At the end of the day, you should trust your gut and share content you think your audience will be interested in. You can simply use the tools LinkedIn has to offer to give your page that extra awareness boost.

Useful links:

Create a LinkedIn Page

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