Social media is a huge part of our everyday lives. There is no denying it. As customers, marketers, and social beings, we all use social media to do more than just connect with people around the world.

There were 3.5 billion social media users as of 2019, and this number is increasing every day.Today  53.6% of the world’s population uses social media. The average daily usage is 2 hours and 25 minutes.

Businesses have a great opportunity to target this large audience and take advantage of these online social networks to grow their brand.  They can use social media to connect and interact with their target audiences digitally at any time, which allows them to create a loyal community for their brand.

Let’s look at 5 ways to leverage social media for your business and use it to expand your business beyond its scope.

5 Ways to Leverage Social Media for Your Business


1. Create a Social Strategy

Social media is not just about posting mediocre content and engaging with customers. Social media is communication, advertising, selling, and marketing all wrapped up into one incredibly effective medium. It would be best to build a social strategy to increase your sales, raise conversion rates, improve search engine rankings, and develop customer experiences.

2. Produce Engaging Content

Of course, your primary goal is to increase your sales, but you can’t be obvious about that on social media.  It would help if you created a visual story around your brand. Excellent storytelling is what will help you connect better with your target audiences. When you leverage social media for your business, ensure that your posts aren’t very promotional. Create informative and engaging stories instead so that your audiences can relate better.

3. Stay Focused on Customer Service

Your social strategy needs to be customer-centric. Customers often turn to social media when they have had both positive and negative experiences. It is your job to fix whatever the issues may be. The worst thing you can do is ignore them. Start by setting clear standards and expectations for your social media team. Train them to use social media in ways that meet your standards. You should have a team that can respond to customers and engage with them when they have questions and queries or are just voicing their opinion.

4. Build a Community

Once you’ve mastered the art of responding to customers, you must create a loyal community. A loyal community will clearly show you the difference between a connected customer base and a social channel that does not know the first thing about leveraging social media. The first step towards building a community is gaining knowledge about your target audience. The next step is to ask the right questions and address audience concerns. The last step is to engage with the audience and answer their queries based on the stage of the customer journey they are in.

5. Promote Content Through Diverse Channels

And finally, leveraging social media also involves marketing with diversity. If your business’s sole online presence is just your website, you are probably missing out on valuable promotional opportunities offered by social networks. Diving into the world of social media allows you to promote your content through as many social channels as you like. You will not have to limit yourself and target a specific audience only because social media advertisements can reach people your business hasn’t even made any contact with!

If you have a business that already has a strong personality, use that to your advantage and leverage social media for your business. The possibilities with social media are endless. You can use social media platforms to tell the story behind your brand, build customer loyalty, and, most importantly, serve the needs of your audience in a better way.

Business Instagram – Creative Tips