Today, web design is more streamlined, minimalist, and visually interactive than ever before. It’s also more strategic and complicated from an optimization viewpoint. There are many web design goals that can help you design such a website.

Regardless of the kind of business you have, your ultimate goal should be to design a website that reflects your brand identity, resonates with your targeted audience, and helps drive more business and recognition your way.

Let’s take a look at some vital web designing goals that you should strive to achieve in 2021!

1) Optimize Your Site to be Goggle-Friendly

You need to optimize your website to keep up with Google’s changing rules and updates. Make sure to provide high-quality, valuable, and relevant content to your audience. Try to get other websites to link back to your site to increase its credibility. Make your website easily accessible. Optimize your website to be mobile-friendly. It will ensure that your webpages remain at the top of search engine result pages, and you continue to reach your targeted audience via organic search.

2)  Follow the Less Is More Mantra

When it comes to web designing, the simpler you keep things, the better it is. Keep your vision simple, follow a minimalist approach, and keep your website clean. Streamline your website’s design to ensure that it loads faster and becomes more impactful. Declutter your homepage by only keeping essential options in the menu bar. Don’t overcrowd the webpages with too much content. Keep your fonts clean to ensure excellent readability.

3) Optimize the Speed of Your Webpages

One of the ultimate web design goals is to ensure that your website is fast-loading. After all, 40% of website visitors abandon a website if it takes more than 3 seconds to load. Simple ways to optimize your website speed include reducing the file size of your media assets, leveraging a caching and page speed plugin, minimizing HTTP requests, and upgrading your web hosting package.

4) Showcase Testimonials

If you want potential customers to believe that you are a reliable and sought-after brand, showcase impressive, honest, and positive customer testimonials on your homepage. They will help create a positive image of your business.

5) Opt for Balanced Hues and Tones

Depending on your brand and industry, choose colors and tones that balance each other out and create a harmonized webpage that is soothing to look at. Don’t use colors that clash with each other and ruin your visitor’s experience. Additionally, don’t use hues that negatively affect the readability of your content.

6) Create a Fantastic User Experience

Focus on creating a website that is user-friendly. It’s understandable that you want to share as much about your business with your target audience as you can. However, find the right way to share that information without boring or overwhelming your website visitors. For instance, you can use infographics and an interactive layout to keep your viewers hooked.

7) Use Videos to Promote Your Brand

Videos are a great way to interact with potential customers. They can help you highlight who you are, what you stand for, and what you can offer to your audience in a creative, easily consumable, and refreshing manner. So, make sure to incorporate videos in your web design goals for 2021.

8) Secure Your Website

Security is of the utmost importance when designing a website. To ensure that your website is secure, you should enable different access levels, select a capable host, use a secure content management system, implement reliable passwords, and keep your security subscriptions updated. Doing all of this will protect your website from hackers.

9) Credible Content

You need to provide value to your website visitors to make them stay on your site longer. The best way to do that is by providing them with clear, well-written, relevant, and valuable content. Make sure that your content caters to both your target audience and Google bots. Use infographics and videos, write on relevant topics, use keywords, link back to credible sources, and more.

Use the aforementioned web design goals to optimize your website and make it as user-friendly as possible!

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