27 May When “Less” is not “More”
Lets be honest how often to we hear the term “Less is More”, and 9 out of 10 times this is often always true. But not when it comes to your Website and getting visitors to land on your pages.
Your Landing Page speaks volumes about your business, and the real craft to a Landing Page, is not to have one but to have MORE. Yes, creating a new landing page for each of your campaigns and promotions will take your business to a new level.
Your landing page needs to have a compelling lead magnet and an eye-catching opt-in form to get visitors to give you their contact details in exchange for a reward or free content. Cleverly targeting particular products/offers or expertise from your website with separate Landing Pages enables a potential client/subscriber to go directly to the source and avoids them being confused as to why they clicked your link in the first place.
HOW DO VISITORS GET TO LANDING PAGES?
There are a few ways for your page visitors to get to your landing pages:
You pay to advertise your landing page on the internet. Paidads are an easy way to direct traffic from Facebook, Google or similar sources to your landing page.
You can send emails with links to a landing page.
You can create buttons and links on your website to drive visitors to strategic landing pages.
If you would like a free consultation to to discuss how Landing Pages can work to make your business grow, email us now and lets have the conversation.